How it Works

About Beer Drop

What is a Beer Drop?

A Beer Drop is our monthly subscription service that brings our subscribers a selection of carefully chosen craft beers straight to your doorstep. At Hoppy Butterfly, we handpick each beer, giving priority to Thai craft beers. It's our way of ensuring you get a taste of the best brews, right from the comfort of your own home and backyard.

How does Beer Drop work?
  • You sign up for subscription: Choose your subscription plan and complete the sign-up process.
  • Beer is delivered to you: On the 3rd week of each month your craft beers make their way to your doorstep. We take care of all the logistics, so you can enjoy the anticipation.
  • You unbox the experience: When your Beer Drop arrives, it's time for the fun part! Based on the month's theme, you'll find not just the surprise of beers, but stories waiting to be discovered along with other freebies from our partners.
  • You discover each beer’s story: As you explore your Beer Drop, take a moment to read the story behind each beer and why it was selected that month. Learn about its origins, the brewery's passion, and the unique characteristics that make it special.
  • You decide which beer to try first: Now you're faced with an exciting decision – which one to try first? Let the stories guide you as you embark on a journey of taste and discovery.
  • You savor the experience: Enjoy the flavors of each carefully selected brew. Share the experience with friends, family, colleagues, or savor it solo – the choice is yours.
  • You share the experience: It tastes better when you share it! Share with the world and the fellow subscribers what you discover via our member-exclusive community.

That's how Beer Drop works at Hoppy Butterfly – your gateway to discovering amazing craft beers without ever leaving home. Cheers to good times ahead!

How many beers will I receive in each Beer Drop?

You will receive 4-6 beers in each Beer Drop, plus a free snack.

But isn’t that the same as the other beer subscription? Why is Hoppy Butterfly different from other beer subscriptions?

We’re glad that you asked! At the face value you receive a couple of beers to drink leisurely at your home, but that’s not what we aim to do for you; Hoppy Butterfly’s Beer Drop is designed with the experience of craft beer culture and the appreciation of brewer’s craftsmanship in mind. Our beer drop is thematic and story-telling. We pick beers to include in our Beer Drop based on their characters and how they are brought together in a single theme. Each time you open the box, we hope to surprise you and invite you through another fun journey.

How does Hoppy Butterfly operate their Beer Drop?

Here’s how we create a Beer Drop for each month:

  • Choose the theme: We start by picking the theme of the month. Themes could be seasonal, based on a specific style of beer, or an orchestrated taste profile that we’d love you to explore.
  • Choose the beers: We then choose beers according to the theme of the month, with a special emphasis on prioritizing Thai craft beers. We have one “tasting day” to actually taste the beers before picking the beers that will make it to your final beer drop.
  • Write the beer’s story: The tale behind each glass of beer is what makes the beers taste better. That’s why we include the beer’s story as a part of our Beer Drop experience.
  • Create the package: Everything is carefully packed in a box – the beers, the snack to go with beer, and a poster detailing the stories behind each beer in that month's Beer Drop.
  • Deliver: Your Beer Drop is delivered directly to your address via private delivery, ensuring safe and secure transportation.
  • Feedback: We value your feedback! After you've had a chance to enjoy your beers, we collect your feedback to share with our partners such as the breweries and distributors. As well to continuously improve our services and deliver even better experiences with each Beer Drop.
Is Hoppy Butterfly’s Beer Drop right for me?

We’re tempted to say our Beer Drop is for everyone above drinking age. Still we think you are the perfect match with us if you are a person who:

  • Keeps hearing about craft beer and gets interested
  • Drinks something because it tastes good
  • Likes craft beer and looks to explore further
  • Enjoys learning more about handmade stuffs
  • Wants to support small, local people

About the Craft Beers

What kind of beers are included in my Beer Drop?

While the specific beers may vary month to month, you can expect to find an assortment of Thai craft beers, global favorites, seasonal releases, limited editions, and innovative brews in each Beer Drop. We prioritize including a variety of styles, flavors, and brewing techniques to ensure a well-rounded tasting experience.

What if I don’t like a specific type of beer?

If a beer in your Beer Drop isn't your favorite, no worries! Explore the other brews – you might find new favorites! We love hearing from you, so if you have preferences or feedback, just let us know, and we'll do our best to make your future Beer Drops even better. Your satisfaction is key, and we're here to make your craft beer journey enjoyable! Cheers!

How do you choose beers for each Beer Drop?

At Hoppy Butterfly, our team of beer enthusiasts carefully selects each craft beer brew, giving priority to Thai craft beers alongside other exceptional imported options brews. Here's an idea of our monthly beer selection process how we choose:

  • Theme: From seasonal festivities such as Songkran, Christmas, or Chinese NY, to our educational ‘History of Beer Series’ we start with a concept for our story to tell.
  • Quality matters: We prioritize beers from reputable breweries, with a focus on Thai craft breweries.
  • Embracing diversity: Our selection includes a variety of styles, flavors, and brewing techniques, including Thai craft beers.
  • Seasonal surprises: We keep your Beer Drops fresh with seasonal offerings and limited releases.
  • Your feedback counts: We listen to your preferences to ensure our selections align with your tastes.
  • Keeping it innovative: We stay updated on craft beer trends and introduce new brews, including Thai craft beers, to our subscribers.
Where does your craft beer come from?

Primarily through our partners, various distributors and brewers in the country. We do not produce or import any craft beer ourselves. Our primary goal is to help find and share all the great tasting crafts available in this country starting with supporting local awesome people as much as we can.

I like this beer! Can I order more?

Hey there! If you've found a beer you love in your Beer Drop, awesome! You can definitely order more. Just let us know which one you fancy, and we'll make sure to include it in your next Beer Drop or help you get more. Your happiness matters, and we're here to make sure you always have access to your favorites.

Subscription & Payment

What are the available subscription plans?

We’re offering 1-month and 3-months subscription plans.

What payment method do you accept?

Currently we accept bank transfers only.

I just signed up, when do I get my first Beer Drop?

Typically, we aim to line up your first delivery with your chosen monthly schedule, so you can expect your hand picked craft beers to arrive during the 3rd week of the month. Keep an eye on your email for confirmation of your scheduled delivery date and tracking info. Here's to your exciting Beer Drop experience with Hoppy Butterfly!

I’m a subscriber. Can I skip this month’s Beer Drop?

No problem! Just let us know via or our LINE OA (@hoppybutterflly) before the Beer Drop delivery date (usually the 3rd week of the month) that you want to pause your subscription.

How can I cancel my subscription?

We’re sad to see you go. Please let us know via or our LINE OA (@hoppybutterflly) that you’re canceling your subscription


Where can you ship my beer?

We currently offer shipping services to addresses within Bangkok and nearby districts. Not sure if you’re within our service area? Message us and we’ll confirm with you.

When will my Beer Drop be shipped?

We schedule our Beer Drops for shipment during the 3rd or 4th week of each month. You'll receive advance notification to let you know when your beer is on its way.

How will my beer be shipped?

We use the private delivery service for our Beer Drop. It usually takes 30-120 minutes from us to your place. The delivery person will call you or leave it at your door per your instruction. Please let us know if you have specific delivery preferences.


How can I contact you?
  • Email:
  • LINE OA: @hoppybutterfly

Feel free to reach out with any questions or concerns, and we'll get back to you as soon as possible!

Can I gift the Beer Drop?

Absolutely! Just let us know who the lucky person is. We do not offer gift wrapping just yet, but we’re working on it.

I don’t really drink at home so perhaps this Beer Drop is not for me?

We get you. How about this – it means you’ll have 4-6 cold beverages in your fridge to taste and try at your leisure over a 4 week period. Like playing your favorite song when you do the laundry, you could have a glass of cold craft beer while you’re cooking or cleaning. Coming home from work or a long walk in this hot, ever-summer climate to a cool refreshing beer at the comfort of your own sofa sounds like a grand way to end the day! We encourage you to explore and discover the new way your relationship with this fascinating drink could work.

Can I invite friends and get rewarded for doing so?

Absolutely! We’re all about paying it forward. For every 4 friends you invite you’ll receive a free month worth of beer. Just let us know who they are and once they’re signed up and paid, we’ll let you know about your upcoming free beer.

I received an expired beer. What’s next?

We’re really sorry that happened. As much as we do our best to ensure we’re sending out non-expired beer, it does happen.
Drinking expired beer is generally not harmful for your health. However, the flavor profile is compromised along the time past its expiration date and the condition they’re kept in (which is why it’s good idea to keep your beer in the fridge). You could still drink it and enjoy it, but it might not be what exactly the brewer had originally in mind.
Kindly let us know along with a picture of you holding the expired beer label and we’ll make sure to add more beer to your next Drop.