Localized beer discovery and structured beer information
Searchable beer discovery shaped around local markets and language.
Passionate about craft beer
Craft beer is local. The technology supporting it should be too.
Hoppy Butterfly builds craft beer discovery and industry infrastructure, beginning in Thailand and expanding country by country across Southeast Asia and Asia.
We bring people, businesses and local beer communities together through shared technology shaped by local knowledge.
Thailand is where the journey begins.
The first market is live
Discover craft beers in Thailand.
The first Hoppy Butterfly market is now live. Our platform connects beer lovers, retailers, breweries, distributors, beer professionals, events and the wider craft beer community in one connected ecosystem.
Our mission
Building stronger craft beer communities, one country at a time.
Every country’s craft beer scene is different.
The language, breweries, retailers, drinking culture, regulations, events and communities all shape how the industry develops.
Hoppy Butterfly provides shared technology and infrastructure while allowing each market to retain its own identity, local knowledge and way of doing things.
The ecosystem
When the ecosystem connects, everyone benefits.
Hoppy Butterfly is designed to connect these groups rather than treat them as separate audiences.
BrewersShare accurate beer information and local stories.
DistributorsKeep catalogs and market information moving.
RetailersShow what is available and invite people in.
Beer Professionals (Beer Pros)Build credibility through verified participation.
ConsumersDiscover beers, places and experiences.
Events & CommunityGive local craft beer culture room to grow.
The technology
Technology that keeps growing with the community.
Hoppy Butterfly Central’s primary responsibility is to continue developing the platform and shared infrastructure as the network grows.
Digital QR-based Beer Fridge Menus
Retailer tools that help people explore what is available.
Butterfly Score, digital Medals and verified Beer Pros
Community participation designed to make information more useful and credible.
Searchable retailer and venue pages
Business tools that make local craft beer easier to find.
Brewery and distributor administration tools
Tools for industry members to manage and verify information.
Structured data for search engines and AI assistants
Technology that helps local craft beer information become more useful over time.
Partner with Hoppy Butterfly
Become A Hoppy Butterfly Partner Country
We’re looking to work with people and operations that understand their local market and are ready to help build its craft beer ecosystem.
You bring
Local market knowledge, industry relationships, operating capacity, sales and business development, onboarding, local language and community development.
We bring
The platform, continued technology development, shared infrastructure, launch processes, support and experience from developing Thailand.
About Hoppy Butterfly
It started with participation.
Hoppy Butterfly began with a simple idea: make it easier for people to discover craft beer in their own country and local language.
Beer Drop, education, events and collaborations brought us closer to Thailand’s craft beer community. Those experiences led to a bigger realization: if we can make discovery easier for consumers, we can help connect the entire ecosystem at the same time.
Help build the future of local craft beer.
Explore Thailand, learn more about Hoppy Butterfly, or talk with us about bringing the model to your country.